Privacy Policy
Last updated: October 2026
Fish Hook Wine (ABN 33 104 389 031) ("we", "us" or "our") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, purchase our wine, join our mailing list or otherwise deal with us.
Information we collect
We may collect personal information including your:
name;
email address and telephone number;
billing and delivery address;
order and purchase history;
communications with us; and
information you provide when subscribing to our mailing list or contacting us.
When you purchase through our website, payment information is processed securely by our payment provider. We do not directly store your complete credit or debit card details.
We may also automatically collect limited technical information when you use our website, such as your IP address, browser and device information, and information about how you interact with the website. This may be collected through cookies and similar technologies used by our website platform.
How we collect information
We generally collect personal information directly from you when you:
place an order through our website;
subscribe to our mailing list;
contact us by email, telephone, through our website or through social media; or
otherwise provide information to us in the course of dealing with the vineyard.
Some information is also collected automatically through our website and the services that support it.
How we use your information
We use personal information where reasonably necessary to operate our business, including to:
process and fulfil orders;
process payments and refunds;
arrange delivery and provide tracking information;
communicate with you about an order or enquiry;
maintain our customer and business records;
manage stock and sales;
maintain, secure and improve our website;
prevent fraud and meet our legal and regulatory obligations; and
send you news, wine releases, offers or other marketing communications where you have consented to receive them or where otherwise permitted by law.
You can unsubscribe from marketing communications at any time using the unsubscribe link provided in the communication or by contacting us.
We do not sell or trade your personal information.
Who we share information with
We only disclose personal information where reasonably necessary to operate our business, fulfil your order or comply with the law.
This may include disclosure to service providers such as:
Squarespace, which hosts and operates our website and online store;
Stripe or another payment provider used to securely process payments;
Australia Post and other delivery or logistics providers used to deliver your order;
shipping and fulfilment software providers, if used;
email and website service providers; and
professional advisers, regulators or authorities where required or authorised by law.
These providers may only receive the information reasonably necessary for them to provide their services.
Overseas storage and processing
Some of the technology providers we use are international businesses and may process or store personal information outside Australia.
For example, Squarespace is a global website platform and information may be processed in the United States and other locations in which it or its service providers operate. Stripe also operates internationally and may transfer personal information to countries including the United States, India, Ireland and other jurisdictions in which it or its service providers operate.
Where we use service providers that process personal information overseas, we take reasonable steps appropriate to our circumstances to ensure that personal information is handled appropriately and in accordance with applicable Australian privacy requirements.
Cookies and website analytics
Our website uses cookies and similar technologies that are necessary for the website and online store to operate and may also be used to understand how visitors use the website.
You can control or disable cookies through your browser settings, although doing so may affect some website functions, including the operation of the online store and checkout.
Where we use optional analytics or marketing cookies, we will manage these through the website settings and any consent mechanisms required by applicable law.
Security and retention
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
Our website and online transactions are supported by third-party technology and payment providers with their own security measures. However, no transmission or storage of information over the internet can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders and meet accounting, taxation and other legal obligations. Information that is no longer required will be deleted, destroyed or de-identified where appropriate.
Access and correction
You may ask us to provide access to personal information we hold about you or to correct information that is inaccurate, out of date or incomplete.
Please contact us at blackrabbit@fishhookwine.com.au.
We may need to verify your identity before providing access to or correcting personal information.
Privacy enquiries and complaints
If you have a question or concern about how we have handled your personal information, please contact:
FISH HOOK WINE
Email: blackrabbit@fishhookwine.com.au
We will consider your enquiry or complaint and respond within a reasonable period.
If the Privacy Act 1988 (Cth) applies to us and you are not satisfied with our response to a privacy complaint, you may be entitled to contact the Office of the Australian Information Commissioner.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal obligations. The current version will be published on our website with the date it was last updated.